What Creates Lift

Architecture isn't about adding structure. It's about removing friction, creating alignment, and building momentum. Every engagement focuses on one outcome: escape velocity.

From complexity to clarity

From complexity to clarity: the transformation that creates lift.

Strategic Clarity

From fragmented initiatives to unified direction.

Strategy without architecture is a wish list. Architecture without strategy is documentation. I connect the two, creating the "golden thread" from purpose to objectives to capabilities to change.

What This Looks Like

  • Target state architecture that executives can actually use
  • Strategic narratives that align leadership teams
  • Portfolio prioritisation based on capability impact
  • Roadmaps that sequence change intelligently

The Shift

Leaders stop debating what to do next. They start designing intentionally, with a shared understanding of what matters and why.

Architectural Coherence

Shared language. Connected systems. One source of truth.

Most organisations have architecture. It's just scattered across PowerPoints, spreadsheets, Confluence pages, and people's heads. I consolidate, structure, and connect it into a coherent system that everyone can use.

What This Looks Like

  • Enterprise capability models (L1–L4) aligned with industry standards
  • Value stream mapping across customer journeys
  • Domain-driven design for complex systems
  • Service blueprints connecting front-stage to back-stage
  • Architecture governance that enables rather than blocks

The Shift

Teams stop arguing about definitions. They start operating with shared vocabulary and connected understanding across business, technology, and data.

Execution Confidence

From uncertain delivery to purposeful momentum.

The gap between strategy and execution is where transformation goes to die. I close that gap, turning architectural clarity into actionable blueprints that delivery teams can run with.

What This Looks Like

  • Initiative-to-capability mapping and impact assessment
  • Feature decomposition and backlog structuring
  • Architecture integration with agile delivery
  • Transformation blueprints with clear dependencies
  • Measurable outcomes tied to capability maturity

The Shift

Delivery stops feeling like guesswork. Teams move forward with purpose, direction, and confidence that what they're building actually matters.

AI-Augmented Architecture

Architecture at the speed of thought.

I build and deploy AI-powered tools that accelerate architectural work: knowledge graphs that detect patterns, automated mapping that saves weeks, insights that surface what humans miss.

What This Looks Like

  • Architecture knowledge graph development
  • Automated capability mapping and heatmaps
  • AI-assisted transformation narratives
  • Dynamic capability modelling
  • Real-time inference across capabilities, objectives, and KPIs

The Shift

Architecture stops being a bottleneck. It becomes an accelerant, delivering insights in hours instead of months.

Domain Expertise

Deep knowledge where complexity compounds fastest.

Financial services is where I've spent my career, and where architectural precision matters most. Banking, insurance, credit, claims. The domains where misalignment costs millions.

What This Looks Like

  • Motor and funeral insurance transformation
  • Claims operating model redesign
  • Credit decisioning workflows (originations, risk, collections)
  • Policy administration and underwriting systems
  • Platform and ecosystem business model evolution
  • Customer journey architecture (Aware → Join → Use → Service → Change)

Workshops & Masterclasses

Making architecture accessible.

Architecture shouldn't require a PhD to understand. I design and deliver workshops that make strategic design practical: for executives, architects, and delivery teams.

What This Looks Like

  • DDD for Executives: Domain-driven design in 60 minutes, no jargon
  • Strategic Design Intensive: DDD + Team Topologies + Wardley Mapping + BIAN
  • Business Architecture 2.0: From process maps to dynamic capability systems
  • Platform & Ecosystem Design: Building business models that compound
  • EA Workbench Onboarding: Getting teams productive on the platform